THE LONGEST DRIVE

“Masterful.” - NPR

BIG GAME. SMALL SCREEN.

The more people look at the S60, they more they fall in love with it. That’s why on Super Bowl Sunday Volvo wanted to capture people’s attention with the most eye-catching Super Bowl ad ever.

The challenge was simple: Before the final whistle of the Super Bowl, visit s60longestdrive.com on your phone and simply stare at the screen, which will be showing a "mobile test drive" of a Volvo. The three people who watch the longest get the car. 

The results were incredible: Our teaser video racked up almost 4 million views. We reached 147% of our KPI for unique users and multiple people watched for more than seven hours. Some watched over nine hours.

Why pay 5 million dollars for 30 seconds of someone’s attention during the super bowl when you can have hours of it?

The entire campaign was put together in a little over three weeks.