Latrice royale for ruby royale

NOT YOUR AVERAGE VALENTINES DAY

Challenge: How do we launch a nut mix for Valentines Day, when it would frankly be nuts to give nuts?

Solution: Embrace being untraditional and cast a larger than life personality to introduce the world to Ruby Royale.

Results: This campaign was concepted, written, and produced in just a few short months, during a pandemic, and with a limited budget and media buy. The results were out of this world. The product sold out on Amazon weeks before Valentines Day and the internet completely embraced Ruby Royale.

”After nearly a full year of social distancing, the world is about to experience its first Valentine’s Day in quarantine. While that will put a kink in the traditional celebrations of lovers and lusters, it’s not a problem for Latrice Royale, best known for her turns on “RuPaul’s Drag Race” and “Drag Race All Stars.”

In a series of spots from Huge Southeast, Royale, bedecked in her trademark rhinestones and a custom pink dress, explains that being alone for Valentine’s Day is just fine by her. “This year, I’m my own Valentine. Because you know who loves me more than me? Nobody.” - Adweek